If you’re not getting
business growth,
it’s probably time to
take a closer look
at your marketing.

TAO stands for Test, Analyse, and Optimise. It is a holistic, always-on marketing engine designed to replace disjointed tactics with predictable, scalable growth.

While every business varies, the system is engineered to:

• Increase sales (on average between 20% and 50% – although we have seen results higher than this).
• On average, we achieve double the response rates of our competitors on the same networks.
• Generate higher-quality leads that convert more effectively.

Most agencies operate on “hope” or simply deliver what they are told without question. TAO operates on mathematical benchmarks established from global campaigns. We also make a bold guarantee: we have never performed worse than an incumbent’s previous campaign.

TAO is a productised engine. Unlike traditional agencies that sell you billable hours and manual labour, we provide a standardised, high-performance system designed for scale. However, it isn’t a “set-and-forget” bot. It is a close collaboration between human intuition and AI processing: our strategists provide the creative direction and guardrails, while the AI handles the complex data-crunching and real-time optimisation. You get the reliability of an engineered product with the nuanced expertise of a senior marketing team.

We move away from “shotgun blast” targeting and broad demographics. Instead, we use Cognitive AI to scan the Open Web in real-time. This allows us to see what people are searching for, reading, and discussing right now, identifying real people with actual buying intent.

Campaign bursts create a “feast or famine” cycle where momentum collapses every time you stop. An always-on model ensures your brand stays top-of-mind, captures demand the moment it occurs, and allows the AI to continually optimise for a lower cost of acquisition.

Contrary to industry myths, we find that long-form copy (500 words or more) drives better engagement and click-through rates (CTR) 90% of the time. We have seen CTRs as high as 31% on display ads using well-written, detailed messaging.

We avoid running media in silos. We use, as a minimum, a three-pronged approach – Programmatic, Search, and Social – where each channel influences and amplifies the others.

Generative Engine Optimisation (GEO) & Answer Engine Optimisation (AEO) ensures your brand is found by AI search engines like ChatGPT and Gemini. We build landing pages that use natural question-and-answer formats and structured data so these AI crawlers recognise you as an authority and recommend you to users.

We look beyond “vanity metrics” like likes or last-clicks. We use iROAS (Incremental Return On Advertising Spend) to compare your sales growth against historical patterns. This allows us to track the true “uplift” of our ads, even if a customer eventually buys directly from your store or app.

Yes. If you contact us before December 15th, 2026, we will generate a FREE Cognitive AI Audience Report for your business with no obligation. This report reveals the real-time behaviours of your customers online.

We offer three flexible pricing models designed to align with your specific business goals and risk appetite:

• Fixed Fee: For a fully integrated campaign – covering social, programmatic, and search, alongside a comprehensive media plan – our fixed fee typically starts around $75,000. Please note that this covers our strategic and creative output; media costs and media management fees are separate.
• Performance-Based Remuneration: We put our money where our mouth is. We’ll agree on benchmarks based on your current campaign performance and take a percentage share of the sales uplift we generate. If you don’t grow, we don’t thrive.
• Hybrid Model: The best of both worlds. This involves a reduced fixed fee to cover baseline operations, combined with a performance-related bonus triggered by reaching specific KPIs.

Our methodology is most powerful for brands operating within a closed digital ecosystem where the entire journey – from the first impression to the final click – can be tracked.

• The “Sweet Spot”: E-commerce, Financial Services, and Hospitality (particularly premium offerings) are a perfect fit because we can directly correlate media spend to online sales.
• Physical Retail & FMCG: While FMCG isn’t our primary core, our TAO (Target Audience Optimisation) approach is highly effective for physical spaces. We can identify and deliver hyper-relevant content to specific audiences to drive foot traffic to physical outlets.

In the world of media, most AI is reactive—it looks at what happened yesterday to guess what might happen tomorrow. SQREEM’s Cognitive AI is different; it functions more like a human brain operating at massive scale and speed.

It doesn’t just track data; it understands intent and behaviour in near real-time. This allows the AI to make “lateral leaps” that traditional algorithms miss. For example, instead of just targeting “people who like cars,” our AI might identify that individuals researching bespoke architectural lighting are currently 85% more likely to purchase a luxury SUV within the next 48 hours.

By predicting these behavioural patterns before they fully manifest, we place your brand in front of the right person at the exact moment they are ready to act—not after they’ve already made a choice.